Trying to decide if that GREAT article you wrote belongs on your blog v. LinkedIn v. your e-mail newsletter!?
Deciding where to post your long-form content depends on several factors, including your content goals, target audience, and platform preferences. Here are some steps to help you determine the best place to publish your long-form content:
Define your content goals: Before selecting a platform, clarify what you want to achieve with your long-form content. Are you looking to establish yourself as an expert in a specific field, generate leads for your business, educate your audience, or simply share your ideas and experiences?
Identify your target audience: Understand who your content is intended for. Different platforms cater to distinct demographics and interests. Determine which platform aligns best with your target audience to ensure your content reaches the right people.
Consider SEO and discoverability: Some platforms offer better search engine optimization (SEO) features, making it easier for your content to be discovered through search engines like Google. This can be essential if organic traffic is an important part of your content strategy.
Explore community engagement: Look for platforms that encourage community engagement and interaction with readers. Engaging with your audience can help build a loyal following and create a sense of community around your content.
Review content guidelines and policies: Make sure to review the terms of service, content guidelines, and policies of the platform you choose. Different platforms have different rules regarding content ownership, promotion, and monetization.
Test and analyze: If you're unsure about the best platform, consider publishing your content on multiple platforms and analyzing the results. Keep track of metrics such as views, engagement, and conversion rates to see which platform performs best for your content and goals.