Creating a Communications Strategy for the Year Ahead!

It's NEVER too late to develop a communications strategy that helps advance your organization's mission, connects with stakeholders, and demonstrates your unique impact.

Check out the quick steps below to building a plan that helps you advance your goals for the upcoming year!

1. Define your objectives: Begin by identifying what you want to achieve through your communications plan. This may include goals such as increasing brand awareness, driving traffic to your website, or building customer loyalty.

2. Identify your target audience: Consider who you want to reach with your communications plan. This may include customers, investors, employees, or other stakeholders

3. Develop key messages: Develop a set of clear and concise messages that will resonate with your target audience. These messages should communicate the key benefits of your product or service, and should be tailored to the needs and interests of your target audience.

4. Choose communication channels: Determine the best channels for delivering your messages to your target audience. This may include social media, email, advertising, public relations, events, or other channels.

5. Create a timeline: Develop a timeline for your communications plan, including key milestones and deadlines.

6. Assign responsibilities: Determine who will be responsible for executing different aspects of the communications plan, and ensure that each team member understands their roles and responsibilities.

7. Define metrics: Determine how you will measure the success of your communications plan. This may include metrics such as website traffic, social media engagement, or customer feedback.

8. Monitor and adjust: Monitor the performance of your communications plan regularly and make adjustments as needed to ensure that you are meeting your objectives.